In celebration of World Play Day, Lego created an immersive slide experience within Bluewater shopping centre. Encouraged by dedicated Brand Ambassadors, visitors were invited to partake in the interactive slide, contributing to a celebration of play.
The integration with the bustling shopping centre not only provided entertainment, but also drove increased foot traffic to the Lego store. It created a dynamic space for positive brand interactions and reinforced Lego’s position as a brand that embraces the joy of play.
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Increased Social Engagement
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People participating per week
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YOY Increased in foot traffic