With events offering the most impactful use for out-of-home, American Express utilised fully branded Pedicabs to create brand experiences for tennis fans around the Wimbledon Championship.
Over a two-week period, a convoy of seven Pedicabs provided free travel from London commuter hotspots to the Wimbledon centre stage.
They were fully liveried in American Express branding, which was visible from every angle and created positive experiences with the target audience, as well as increasing trust.
With hundreds of thousands of attendees in 2019, American Express were able to use our Pedicabs to make audiences’ journeys easier and more memorable.
Many took to social media to post their experiences, sharing their love for the campaign and buzz around the event.
As standard, Pedicabs booked with Mobile Media Group have 100% share of voice for the client and a full livery is included in production costs. This allows for complete exposure from all angles.