Driving ticket sales for Harry Hill’s ‘Tony Blair Rock Opera‘, Digivans targeted political landmarks in London. Images of the Digivans captured the attention of the press, achieving strong coverage on social media and featuring on ITV News on campaign day.
After the opening night success in ticket sales, the campaign was extended to target key cities nationally. As standard, Digivans booked with Mobile Media Group have 100% share of voice, allowing for full motion copy or static imagery, the client has full control in the execution of their campaign.
This campaign received the 2023 Drum Award win in the ‘Out of Home: Limited Budget’ category.
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Increased Audience Views (Using Full Motion Creative)
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Increase in Daily Average Ticket Sales
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Increase in Audience Recall (Using Digivan Audio)