LEGO Dots sought to bring an interactive experience to their young target demographic, settling on a sampling and game experience to make audiences a part of the product release.
Participants received samples after completing the games, leaving LEGO Dots products such as a customisable bracelet or a photo frame
The challenge of matching patterns inside the interactive area engaged with the target audience and generated brand trust and rapport within the overarching LEGO franchise.
Across two bursts of gaming activity, LEGO Dots benefited from engagement results higher than any traditional advertising option could provide.
With over thirty-eight hours of gameplay recorded, LEGO achieved a high interaction score and resulting in increased product sales and awareness.
Hours of Gameplay