In December 2020, Sony Music utilised our bespoke Pedicabs to promote Mariah Carey’s Christmas special album in the lead up to the festive season.
From the 4th to the 8th December, a convoy of Pedicabs targeted Christmas events and markets in London. Promoting the release on a local scale with the right target audience, this strategy capitalises on the strengths of OOH. People are +17% more likely to feel confident in a brand using OOH, and +14% more likely to trust that brand.
Pedicabs booked with Mobile Media Group have 100% share of voice for the client, a full livery is included in production costs, allowing for complete exposure from all angles.
Sony Music opted for professional photography and maximised the value of their campaign by expanding it into social media.
Posts featuring the Pedicabs generated impressive additional impressions and engagement, boosting return on investment.
Local Level Impressions
Retweets on Social Media
Likes on Social Media