In the closing months of 2020, this new Nisa franchise opened its doors to a mild reception. Nisa worked with us to support the store, boosting awareness on a local level with a trusted format in Digivans.
The campaign’s main goals revolved around driving sales, and reaching the close-knit community that made up their target audience.
Digivans booked with Mobile Media Group have 100% share of voice for the client and captivate audiences with impactful imagery, video or livestreamed content.
Nisa seized the strengths of Digivans utilising full motion video to capture their audience’s attention, pushing promotions currently taking place.
As a result, the highly targeted campaign led to a hard increase in sales numbers.
+ 0 %
Friday Sales (WC; 27/11 vs WC; 20/11)
+ 0 %
Weekly Sales (WC; 23/11 vs WC; 16/11)
+ 0 %
Transaction Numbers