4 Eggscellent Ideas to Exploit OOH this Easter - Mobile Media Group

4 Eggscellent Ideas to Exploit OOH this Easter

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Digivans this Easter Bank Holiday

With two bank holidays, the arrival of Spring and the switch to BST, audiences are in the mood to spend this holiday season. Mintel stats show that Easter retail grew by 16% last year. So here are four great OOH ideas to help your clients grow even bigger this year.

1. Tempt your customers in-store.

Spring bank holidays mean Spring cleaning and DIY. So why not support your in-store promotions with the power of OOH. Stats show that relevant digital creative increases in-store sales by 16%. Just ask Fabletics. Using one of our Digivans for a single weekend they increased footfall in-store by a whopping 17%.

2. Go viral!

Did you know 48% of customers engage with an OOH ad they’ve seen on socials? With some clever creative, quick timing and punchy lines, create a massive buzz around your new releases and promotions this Easter. And we’ll ensure we place your ads exactly where they’ll make the most impact.

3. Adjack your competitors.

It’s easy! Simply piggyback an established trend and use your competitor’s following to boost your own visibility and engagement. Take Reese’s. This Easter, they’re using Digivans to take on Cadbury’s Creme Egg with their own delicious peanut butter egg.

4. Capitalise on context.

Mobile out of home is one of the few ads with control over its surroundings. Neuro-Insight shows that an ad placed in the right place at the right time will boost an audiences’ brain response by a massive 32%. Why not use that to your advantage this Easter with a witty call to action that plays on its context.

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