MMG is proud to announce that its best in business Digivan fleet is switching with immediate effect from diesel to 100% renewable HVO fuel. The innovation is part of the company’s continued commitment to improving its impact on the road and on the planet, as well as a significant step towards net-zero campaigning. With this rollout, MMG is setting new standards for the mobile out-of-home advertising business.
Why HVO?
Hydrotreated vegetable oil is a synthetic, drop-in, alternative to diesel that is 100% renewable. In other words, it can be produced at a greater rate than it’s consumed. Using this feed-stock alternative allows MMG to:
Reduce its CO2e emissions by up to 90%.
Reduce its Nitrogen Oxide emissions by 30%.
Produce 86% less particulate matter.
Why it’s good for you, the client
Every time you book a campaign using MMG’s Digivan fleet, you can be sure you’re partnering with a business that takes its environmental responsibility seriously and aligns with your own climate ambitions. Working with such a forward-thinking media owner will enhance your brand image, as well as showcase your commitment to sustainability with real impact.
And there’s no downside. HVO fuel is a true drop-in alternative. There’s no downtime for the fleet, and no reduction in driving or campaigning range. In fact HVO fuel boasts a number of positives. It reduces engine noise by 30%, and every campaign run on HVO-powered Digivans contributes to significant reduction in carbon emissions, making your advertising more sustainable.
Our Green Journey
We are really excited to share this exciting transition with you, our clients and partners. By opting for Digivans®, you are opting for cutting-edge mobile out of home that supports a cleaner, greener future across our entire fleet.
So why not join us in driving impactful campaigns that make a difference on the road, and on the planet.
For more information on our HVO-powered Digivan® fleet and how it can benefit your next campaign, contact sales@mmediagroup.co.uk.
